Marketing Group questions 5-8

E-commerce questions 5-8

5.) An interstitial ad is a way of placing a full-page message between the current and destination pages of a user. A superstitial ad is a rich media ad that is pre-loaded into a browser’s cache and does not play until fully loaded and the user clicks to another page.

6.) Some reasons that are responsible for the decline in click-through rates of banner ads are the large amount of ads and the response to this from the users. These ads have become one of the most annoying forms of marketing and are not as effective as they once were. Due to the large amount of these ads, users have learned to ignore them.

7.) Some affiliate relationships are called “tenancy deals” because they allow a firm to become a long-term tenant on another site. These differ from pure affiliate deals because it is a longer arrangement.

8.) The issue with paid-placements on search engines is that websites can pay to have their site occur in searches more frequently than others. This is an issue for consumers because large companies have to advantage and flood the results of the search engine and do not allow smaller organizations/sites to be presented.