E-Commerce --
An Ethical Framework for an Electronic World
Todays E-business-Based Marketing System:
Supply Chain > Customized Product Lower Price > Customized Individual Promotion > Market-of-One Customer > Strategic Behavior > Strategic Goal
Environment:
Constant Technological Change
Increased Competitive Pressure
Weakened Political/Legal Influence
Greater Socio-Economic Influence
Views of Ethics- Personal, Organizational, Industry, Societal, Stakeholder
Nature of Ethical Decisions
Being socially responsible and ethical is not easy
Situations are rarely black and white
Have personal implications
Extended or long-term effects
Outcomes will be uncertain
Has positive and negative outcomes
Input Factors:
Individual- key family, literature, life experiences
External- corporate culture, stakeholders, government entities
Situations- Opportunity
Stakeholder concept- A method of looking at ethical relationships by identifying any group or individual who is, or can be affected by the process under scrutiny.
Corporate Culture- the shared values of the organization: symbols, Norms, values
Opportunity- A favorable set of conditions that limit, punish, encourage, or reward ethical/unethical decisions.
Humanistic Worldview Philosophies: Teleological frameworks, deontological frameworks, combination
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