E-Commerce 2/12/08

E-commerce initiatives at Taylor
Rod Ibe and Rob Linnahan

Reasons for E-commerce:
-Ease or convenience
-Constant presence

From organization perspective:
-Save on labor
-No physical store front necessary
-The ability to reach more people-Developing data that shows buying patterns
-Less risk (no checks)

Taylor has a cap on what we are able to do through e-commerce. Credit card fees would be enormous if everyone used them online for transactions with Taylor. Due to increased pressure for Taylor to use e-commerce, they have formed a task force to evaluate the situation. Taylor has decided to use Touch Net, which is able to work with Banner. It has the ability to handle credit card transactions as well as a store front. There are some apprehensions about creating a large e-commerce aspect of Taylor.

Possibilities with E-commerce for Taylor:
-Homecoming weekend events + programming
-Ticket Sales for plays
-Donation transactions
-Transactions with the grille/maybe other restaurants
-The ability to charge items to account using ID card