Tuesday, February 19, 2008
Chapter 2 summary
Chapter 2 in our book is focused primarily on business models for ecommerce. The chapter begins by providing eight key elements of a successful business model. These elements are; value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development and management team. The chapter then discusses the different business models used with business to consumer ecommerce. These models are; portal, e-tailer, content provider, transaction broker, market creator, service provider, and community provider. The major business to business models used are; e-distributor, e-procurement, exchange, industry consortium, and private industrial network. The chapter then continues to discuss business models in other areas of ecommerce. The final part of the chapter discusses the impact that the internet and web have had on business in the last decade. These aspects of the business environment that have been affected are; industry structure, industry value chains, firm value chains, and business strategy.
Chapter 1 Summary and Questions
Summary of chapter 1
Chapter one of our book gives us a broad summary of e-commerce. It begins by defining e-commerce as the involvement of digitally enabled commercial transactions between and among organizations and individuals. It also explains how this differs from e-business. The chapter then continues to explain e-commerce by presenting eight features of e-commerce technology. These features are; ubiquity, global reach, universal standards, richness, interactivity, information density, personalization and customization, and social technology. The chapter then continues by giving the five major types of e-commerce which are; business to business, business to consumer, consumer to consumer, peer to peer, and M commerce. The chapter then provides a brief history of e-commerce and continues after this by explaining factors in the future that will continue to shape it. Three interrelated themes that are present in e-commerce. These themes are technology, business, and society. The chapter concludes by explaining the academic disciplines that affect both the behavioral and technological approaches to e-commerce.
Question 1:
On your own, please do a quick search of the web and find examples of the five major types of ecommerce described in chapter 1. Explain why it fits the criteria. Provide a link to the url as well.
The five major types of ecommerce are business to business, business to consumer, consumer to consumer, peer to peer, and M commerce. Some examples of these can be found at the following websites:
B2B: Embion, Inc.- http://www.embion.com/
This company sells medical equipment to businesses.
B2C: Amazon- http://www.amazon.com/
This company provides consumer products to retail customers.
C2C: Ebay- http://www.ebay.com/
This site allows consumers to sell used or new items to other consumers.
P2P: Limewire- www.limewire.com/
This music software allows people to share music over the internet.
M commerce: Thumbplay- www.thumbplay.com/
This company provides ring tones and games for cell phones.
Question 2
On your own, choose a popular ecommerce web site, or at least popular with you, and assess it in terms of the eight unique features described in chapter 1. (p. 13) Which parts of these unique features could the site do a better job on?
The eight unique features of e-commerce are; ubiquity, global reach, universal standards, richness, interactivity, information density, personalization and customization, and social technology.
Amazon- http://www.Amazon.com/
Ubiquity- This site is accessible from anywhere with internet access.
Global reach- Amazon allows the purchase and shipment of goods to multiple countries.
Universal standards- Amazon has several international sites that are designed to fit the specific needs of those areas.
Richness – This is one feature that is difficult to assess due to the nature of the site. They are more based on selling products rather than delivering messages.
Interactivity- The site allows consumers to contact the help department if needed and also relays messages regarding products and purchases through text.
Information density- The quality of information present is suffiecient for the purpose of this site. Information is easily and clearly provided to consumers that wish to purchase items.
Personalization and customization- Amazon makes suggestions for individuals based on their past purchases, showing other items that are similar to the customers previously purchased items.
Social technology- Many users are able to access the information provided on this site at the same time. Amazon provides a many-to-many model of mass communication.
Amazon may be able to improve on the richness of the site however the current design allows for adequate communication from the business to consumer.
Chapter one of our book gives us a broad summary of e-commerce. It begins by defining e-commerce as the involvement of digitally enabled commercial transactions between and among organizations and individuals. It also explains how this differs from e-business. The chapter then continues to explain e-commerce by presenting eight features of e-commerce technology. These features are; ubiquity, global reach, universal standards, richness, interactivity, information density, personalization and customization, and social technology. The chapter then continues by giving the five major types of e-commerce which are; business to business, business to consumer, consumer to consumer, peer to peer, and M commerce. The chapter then provides a brief history of e-commerce and continues after this by explaining factors in the future that will continue to shape it. Three interrelated themes that are present in e-commerce. These themes are technology, business, and society. The chapter concludes by explaining the academic disciplines that affect both the behavioral and technological approaches to e-commerce.
Question 1:
On your own, please do a quick search of the web and find examples of the five major types of ecommerce described in chapter 1. Explain why it fits the criteria. Provide a link to the url as well.
The five major types of ecommerce are business to business, business to consumer, consumer to consumer, peer to peer, and M commerce. Some examples of these can be found at the following websites:
B2B: Embion, Inc.- http://www.embion.com/
This company sells medical equipment to businesses.
B2C: Amazon- http://www.amazon.com/
This company provides consumer products to retail customers.
C2C: Ebay- http://www.ebay.com/
This site allows consumers to sell used or new items to other consumers.
P2P: Limewire- www.limewire.com/
This music software allows people to share music over the internet.
M commerce: Thumbplay- www.thumbplay.com/
This company provides ring tones and games for cell phones.
Question 2
On your own, choose a popular ecommerce web site, or at least popular with you, and assess it in terms of the eight unique features described in chapter 1. (p. 13) Which parts of these unique features could the site do a better job on?
The eight unique features of e-commerce are; ubiquity, global reach, universal standards, richness, interactivity, information density, personalization and customization, and social technology.
Amazon- http://www.Amazon.com/
Ubiquity- This site is accessible from anywhere with internet access.
Global reach- Amazon allows the purchase and shipment of goods to multiple countries.
Universal standards- Amazon has several international sites that are designed to fit the specific needs of those areas.
Richness – This is one feature that is difficult to assess due to the nature of the site. They are more based on selling products rather than delivering messages.
Interactivity- The site allows consumers to contact the help department if needed and also relays messages regarding products and purchases through text.
Information density- The quality of information present is suffiecient for the purpose of this site. Information is easily and clearly provided to consumers that wish to purchase items.
Personalization and customization- Amazon makes suggestions for individuals based on their past purchases, showing other items that are similar to the customers previously purchased items.
Social technology- Many users are able to access the information provided on this site at the same time. Amazon provides a many-to-many model of mass communication.
Amazon may be able to improve on the richness of the site however the current design allows for adequate communication from the business to consumer.
Monday, February 18, 2008
These websites are similar to what Wes Rediger is seeking for his company.
http://www.allbusiness.com/business-planning-structures/starting-a-business/12434-1.html
http://companiesgate.co.uk/EUCON+BUSINESS+CONSULTING+LIMITED.aspx
http://www.allbusiness.com/business-planning-structures/starting-a-business/12434-1.html
http://companiesgate.co.uk/EUCON+BUSINESS+CONSULTING+LIMITED.aspx
Tuesday, February 12, 2008
E-Commerce 2/12/08
E-commerce initiatives at Taylor
Rod Ibe and Rob Linnahan
Reasons for E-commerce:
-Ease or convenience
-Constant presence
From organization perspective:
-Save on labor
-No physical store front necessary
-The ability to reach more people-Developing data that shows buying patterns
-Less risk (no checks)
Taylor has a cap on what we are able to do through e-commerce. Credit card fees would be enormous if everyone used them online for transactions with Taylor. Due to increased pressure for Taylor to use e-commerce, they have formed a task force to evaluate the situation. Taylor has decided to use Touch Net, which is able to work with Banner. It has the ability to handle credit card transactions as well as a store front. There are some apprehensions about creating a large e-commerce aspect of Taylor.
Possibilities with E-commerce for Taylor:
-Homecoming weekend events + programming
-Ticket Sales for plays
-Donation transactions
-Transactions with the grille/maybe other restaurants
-The ability to charge items to account using ID card
Rod Ibe and Rob Linnahan
Reasons for E-commerce:
-Ease or convenience
-Constant presence
From organization perspective:
-Save on labor
-No physical store front necessary
-The ability to reach more people-Developing data that shows buying patterns
-Less risk (no checks)
Taylor has a cap on what we are able to do through e-commerce. Credit card fees would be enormous if everyone used them online for transactions with Taylor. Due to increased pressure for Taylor to use e-commerce, they have formed a task force to evaluate the situation. Taylor has decided to use Touch Net, which is able to work with Banner. It has the ability to handle credit card transactions as well as a store front. There are some apprehensions about creating a large e-commerce aspect of Taylor.
Possibilities with E-commerce for Taylor:
-Homecoming weekend events + programming
-Ticket Sales for plays
-Donation transactions
-Transactions with the grille/maybe other restaurants
-The ability to charge items to account using ID card
Monday, February 11, 2008
E-Commerce 2/11/08
2/11/08 E-Commerce Notes
John Peebles – Sentry Data
Graduated from Taylor in 2003.
John started out doing consulting after school and gradually worked up to where he is now.
Outsourcing can be very risky. It is beneficial to have the guys that write the software, support it. At Sentry Data, this is the case. The same people that develop the software are responsible for supporting it.
Sentry Data: To be successful:
1. Have a wide variety of experience with programmers.
2. Need faster internet connection.
3. Everybody has two monitors.
4. IP based phone system.
5. Be intentional about calling people.
Sentry started using video conferencing. Things like this make it more enjoyable for people to work.
The CEO of Sentry Data has not really been involved with technology, although is a very effective businessman. He was concerned about people attempting to copy their service/product. This is not an issue because the technology that the company is much more advanced than the basic technology available.
John Peebles – Sentry Data
Graduated from Taylor in 2003.
John started out doing consulting after school and gradually worked up to where he is now.
Outsourcing can be very risky. It is beneficial to have the guys that write the software, support it. At Sentry Data, this is the case. The same people that develop the software are responsible for supporting it.
Sentry Data: To be successful:
1. Have a wide variety of experience with programmers.
2. Need faster internet connection.
3. Everybody has two monitors.
4. IP based phone system.
5. Be intentional about calling people.
Sentry started using video conferencing. Things like this make it more enjoyable for people to work.
The CEO of Sentry Data has not really been involved with technology, although is a very effective businessman. He was concerned about people attempting to copy their service/product. This is not an issue because the technology that the company is much more advanced than the basic technology available.
Monday, February 4, 2008
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